However, company jostling aside, I do think that this will be a boon for many a buy side manager. I have always found convertible bonds to be strange beasts, and pricing the things has always been tricky. Most managers that I know who have them in their portfolios tend to spend half their life ringing around dealers to get a composite price.
Convertibles behave peculiarly. For example, when the price of the underlying stock is far from the conversion price, a convertible trades much like a bond. These "busted convertibles" gain value when interest rates fall; they fall in price when interest rates rise. But when the underlying stock approaches the conversion price, however, a convertible bond begins to trade in lockstep with the stock. A good way of showing this can be seen in the diagram below:


So any electronic market that can aid in the price transparency of these things must be a blessing to your average investment manager and will provide a bit of competition to Market Axess's BondTicker service.

